The Nasarawa State University, Keffi (NSUK) has announced a major academic update that will directly impact prospective students seeking admission for the 2025/2026 academic session. In line with the National Universities Commission (NUC) directive, NSUK has officially unbundled Mass Communication into seven specialized programmes and updated its list of Post-UTME courses.
This development is not just a formality—it’s a big deal for anyone interested in pursuing a career in journalism, broadcasting, film, advertising, PR, or development communication. The restructuring creates more focused career paths, ensures students get deeper knowledge in their chosen fields, and positions NSUK among the leading universities embracing global standards in media education.
In this detailed guide, I’ll walk you through everything you need to know about the NSUK Mass Communication unbundling, the new courses available, admission requirements, and how best to prepare for NSUK Post-UTME 2025/2026.
Why Did NSUK Unbundle Mass Communication?
The NUC directive to unbundle Mass Communication is part of a broader nationwide reform. For decades, Mass Communication was taught as one single degree covering journalism, PR, advertising, film, and broadcasting. While this approach gave students general knowledge, it often left graduates without specialized skills to thrive in today’s rapidly evolving media industry.
By breaking the course into seven stand-alone programmes, NSUK is ensuring:
- Students graduate with specialized degrees that directly match job roles.
- The curriculum reflects global best practices in communication studies.
- Employers can hire graduates with specific expertise rather than generalists.
This decision by NSUK demonstrates its commitment to academic excellence, making the university more competitive and attractive to both Nigerian and international students.
Full List of Specialized Programmes under NSUK Mass Communication
After the unbundling, students can no longer apply to “Mass Communication” as one broad course. Instead, NSUK now offers seven specialized pathways:
1. Journalism and Media Studies
If you dream of becoming a journalist, news reporter, or digital media analyst, this course is for you. It focuses on news writing, investigative journalism, media ethics, and online reporting. With the rise of digital media, this programme prepares you for both traditional and new-age journalism.
2. Public Relations
This programme trains students in strategic communication, corporate relations, and reputation management. Graduates can work in corporate organizations, government agencies, and NGOs, managing how institutions present themselves to the public.
3. Advertising
For creative minds, NSUK’s Advertising programme covers brand promotion, marketing communication, and digital advertising strategies. With Nigeria’s booming digital economy, advertising graduates will find opportunities in agencies, tech startups, and global brands.
4. Broadcasting
This programme specializes in radio, television, and online broadcast production. Students get practical skills in studio production, live presentation, and digital streaming. With Nigeria’s expanding entertainment industry, graduates are well-positioned for careers in TV, radio, or online media.
5. Film and Multimedia Studies
Designed for aspiring filmmakers, cinematographers, and multimedia creators, this course explores film production, scriptwriting, editing, and cinematography. As Nollywood continues to grow, graduates from this programme will find numerous opportunities.
6. Development Communication Studies
Unlike mainstream media programmes, this course focuses on communication for social change, grassroots mobilization, and public policy advocacy. It’s perfect for students who want to work with NGOs, international organizations, and government agencies.
7. Information and Media Studies
This programme is centered on library science, information management, and digital communication systems. Graduates can work in academic institutions, government offices, or research organizations where information management is critical.
With these seven new courses, NSUK has effectively replaced the general Mass Communication degree with career-driven specialized pathways.
NSUK Post-UTME 2025/2026: What Has Changed?
The NSUK Post-UTME form for 2025/2026 will reflect these updates. If you’re applying, here’s what to expect:
- Mass Communication will no longer appear as one course on the Post-UTME portal.
- Candidates must select one of the seven specialized programmes.
- Admission requirements may slightly differ depending on the specialization chosen.
For instance, Journalism applicants may benefit from O’Level credit in Literature in English, while Information & Media Studies may emphasize credits in Government or ICT-related subjects.
NSUK Post-UTME 2025/2026 Admission Requirements
To be eligible for admission into any of the newly unbundled communication programmes, candidates must:
- Score 170 or above in the 2025 JAMB UTME.
- Choose Nasarawa State University, Keffi (NSUK) as their first choice institution.
- Possess at least five (5) O’Level credits in relevant subjects (including English Language and Mathematics).
- Successfully complete the NSUK Post-UTME screening registration via the official NSUK portal.
Note: For specialized fields like Advertising, Film, or Journalism, O’Level credit in Literature in English will significantly improve your admission chances.
Implications for Students and Job Market
The unbundling of Mass Communication at NSUK comes with several positive impacts and a few challenges.
Benefits
- Students graduate with clear professional identities (e.g., PR expert, journalist, filmmaker).
- Expands career opportunities in Nigeria’s growing media and creative industries.
- Aligns NSUK with international universities already offering specialized communication degrees.
- Improves the university’s reputation and enhances graduate employability.
Challenges
- Students must choose career paths earlier, which might feel overwhelming for some.
- Curriculum adjustments may initially create confusion among candidates.
- More competition is expected as students target the most “popular” programmes like Journalism or Broadcasting.
How Students Can Prepare for NSUK Post-UTME 2025/2026
If you plan to apply for NSUK admission this year, here are practical steps to increase your chances:
- Research Each Specialization: Understand the career prospects of each programme before making a choice.
- Check JAMB Subject Combinations: Ensure your chosen UTME subjects align with the department’s requirements.
- Study Past Questions: Practice NSUK Post-UTME past questions to familiarize yourself with the exam format.
- Stay Updated: Regularly check the NSUK Admission Portal for official updates.
- Seek Guidance: Talk to current students or alumni of NSUK for insights on each specialization.
Frequently Asked Questions (FAQs)
1. Does NSUK still offer Mass Communication?
No. As of the 2025/2026 academic session, NSUK no longer offers Mass Communication as one course. Instead, it has been unbundled into seven specialized programmes.
2. What is the JAMB cut-off mark for NSUK Post-UTME 2025/2026?
The general cut-off mark is 170 and above, but some programmes may have higher requirements depending on competition.
3. Which is the best course among the new specializations?
There’s no single “best” course—it depends on your career goals. For example, Journalism suits aspiring reporters, while Film Studies benefits those interested in Nollywood or media production.
4. Can I switch between specializations later?
It may be possible, but switching courses after admission depends on NSUK’s transfer policies and departmental availability.
Final Thoughts
The announcement that NSUK unbundles Mass Communication into seven specialized programmes marks a significant milestone in Nigeria’s higher education. By adopting this reform ahead of many other universities, NSUK positions itself as a leader in communication studies.
For students applying for NSUK Post-UTME 2025/2026, this is the best time to carefully consider your career path. Whether you choose Journalism, PR, Film, or Broadcasting, your journey at NSUK will prepare you for a fast-changing media world.
My advice? Don’t just pick a course because it sounds popular—choose the one that matches your passion and long-term career goals.
